William Noel Blog

Who is Freelie and who is Berrio? Good question!  The short answer is that they are characters from the childhood imagination of our founder, Hallie. The Freelies and the Berrios, perhaps not as much a household name as Dolce and Gabbana, Adam & Eve, Siegfried and Roy or even gin and tonic, nevertheless factored significantly in Hallie’s young life. These imaginary characters even had their own “languageâ€, which Hallie’s older brother was required to learn a few words of on a daily basis. What a good sport. Several decades later the Freelies and the Berrios served as the creative impetus for a company was originated in the spirit of humor, joy and good health, and upon a foundation of care and concern for children’s most basic needs.  According to the USDA, 14% of food insecure households have children, approximately 11 million children live in food-insecure households, and an astounding 4.3% of households are home to starving children.   Nearly 18% of children under 1...

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